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Brand marketing is how a business brings its brand to life in the world. It is the ongoing practice of aligning every message, campaign, and customer experience with who the business truly is and who it is here to serve.

Brand strategy defines the heart of the brand. Brand marketing carries that heart into everything that follows. Your website, your emails, your social content, your campaigns, your sales conversations. Each one becomes a natural expression of the foundation underneath.

Heart-centered brand marketing goes one step further. It keeps clarity at the center of every decision so that marketing feels intentional, aligned, and true. Less about chasing attention. More about building meaningful connection that lasts.

Regular marketing often starts with tactics: campaigns, ads, funnels, content, and channels. The focus is usually reach or conversion, and the work tends to begin with the output rather than the brand.

Brand marketing begins somewhere deeper. It starts with who you are, what you stand for, and who you are here to serve. Then it shapes every campaign and message around that foundation. The tactics still matter, but they are in service of the brand, not the other way around.

The difference shows up in how the work feels. Brand marketing keeps everything grounded in the same core truth, so the business shows up consistently and authentically no matter where someone encounters it. For heart-centered businesses, that consistency is what builds lasting trust.

Heart-centered brand strategy is an authentic and intentional approach to building a brand. It begins with understanding the true heart of your business, what you stand for, why you exist, and who you are here to serve.

Rather than inventing an identity, heart-centered brand strategy uncovers the deeper truth already inside your business. From that clarity, your messaging, marketing, and customer experience become natural expressions of who you are.

When a brand is rooted in authenticity and intention, it creates stronger emotional connections with customers and builds lasting trust.

With Heart Marketing is a heart-centered brand marketing consultancy, not a traditional marketing agency.

Rather than taking over your marketing, I provide the clarity, strategy, structure, and expert guidance that help you understand your marketing and make more informed decisions. Depending on the experience you choose, you may work independently or work with me one-on-one.

With more than 15 years of marketing experience at companies including Disney, MTV, and Princess Cruises, combined with a deeply personal journey of self-discovery, I bring both strategic expertise and human insight to the work.

Brand strategy is for founders, business owners, and leadership teams who want deeper clarity about who their brand is and how it should show up in the world.

Some are building a new business and want to define their brand clearly from the beginning. Others have been operating for years but feel like things have become scattered. Their messaging isn't consistent, their marketing feels disconnected, or it has become harder to clearly explain what makes their business different.

They know something about the brand no longer feels fully aligned, and they want to step back and bring clarity to the foundation before moving forward.

They want their brand, marketing, and decisions to feel clear, aligned, and intentional again.

The With Heart Approach™ is the heart-centered brand marketing framework behind every way of working with me.

It moves through four connected phases:

Root creates clarity at the heart and soul of your business, including who you are, why you exist, what you stand for, who you serve, and how your business is uniquely positioned.

Reveal defines how your brand expresses itself through its personality, voice, and messaging.

Rise turns that clarity into an intentional marketing strategy and plan.

Radiate brings the plan to life through action, measurement, continued learning, and adjustment.

Each phase builds on the one before it, connecting the heart of your business to how you communicate, market, and grow.

What you walk away with depends on the experience you choose and where you are starting.

The With Heart Brand Strategy Workbook helps you create a complete brand strategy in your own words.

The With Heart Experience guides you through brand clarity based on where you are starting, a brand strategy built from that clarity if needed, a deeper understanding of the people you serve, defined marketing goals and challenges, a focused marketing strategy, and a plan for your priority channels, content, and actions. You also receive continued guidance as you bring that plan to life, measure success, and adjust along the way.

Every path is designed to make your marketing feel more connected, intentional, aligned, and manageable.

Talie is based in Santa Clarita, California and loves working with local SCV and Los Angeles businesses. As a brand strategy consultant, she also works with founders, business owners, and leadership teams across the country and around the world.

Brand strategy defines who your business is, what it stands for, who you are here to serve, and how your brand shows up in the world.

It begins with clarity at the foundation of a business. Understanding your purpose, your values, your audience, and the role your brand plays in the lives of the people you serve.

When that foundation isn't fully clear, things start to feel harder than they should. Decisions feel heavier. Communication becomes scattered. Marketing and messaging shift depending on where you're showing up or who you're speaking to.

Without clarity, businesses often move quickly into tactics, campaigns, or new initiatives without first aligning them to who they are and who they serve.

But when clarity exists at the foundation, everything changes. Decisions become easier. Communication becomes more authentic and consistent. Businesses show up with intention and connect more meaningfully with the people they serve.

Clarity shapes how you decide, how you communicate, and how you build meaningful relationships. Clarity changes everything.

Yes. In fact, many established businesses benefit the most from revisiting their brand strategy.

Over time, businesses evolve. Services expand, audiences shift, and messaging or marketing can become layered, scattered, or inconsistent. Brand strategy helps bring the business back to a clear foundation so its communication and marketing feel connected again.

This does not always mean starting over or rebuilding your entire brand strategy. You may only need to review what you already have, uncover where greater clarity is needed, and reconnect that foundation to the way you are marketing your business now.

No.

Branding often refers to visual elements like logos, colors, and design. Brand strategy is the foundation underneath those elements.

Brand strategy defines the purpose, positioning, audience, voice, and messaging that guide every visual and marketing decision.

Without strategy, branding can look beautiful but feel disconnected.

Talie works with founders, business owners, and leadership teams who want their brand to reflect something meaningful and intentional.

Some are building a brand new business and want to start with clarity at the foundation. Others are running small or established organizations and feel their messaging, positioning, or marketing has become scattered or unclear over time.

Talie's background includes more than 15 years working with global brands in entertainment, travel, and consumer products, and more recently supporting businesses in the wellness space.

She brings that experience to businesses of many sizes who want to step back, clarify their brand, and move forward with greater alignment.

Brand strategy helps solve many of the hidden challenges businesses face as they grow.

These often include inconsistent messaging, unclear positioning, difficulty explaining what makes the business different, marketing that feels scattered, and teams that are not fully aligned around the brand.

A clear brand strategy creates alignment, clarity, and direction.

I guide and support you as you bring your marketing strategy and plan to life, but I do not handle the day-to-day execution for you.

Depending on the experience, that guidance may include helping you choose the right channels, develop your content direction, make marketing decisions, work through challenges, understand what is working, and adjust your approach along the way.

The investment for brand marketing support depends on how you prefer to work and the level of guidance you need.

The With Heart Brand Strategy Workbook is $333. This is a self-guided experience that helps you work through the Root and Reveal phases at your own pace.

The With Heart Experience is $2,222. This is a 12-session, one-on-one experience that guides you from clarity through marketing strategy and planning, action, measurement, and adjustment.

Each experience offers a different level of access and support while remaining rooted in The With Heart Approach™.

No. Some business owners already have a strong foundation or have completed The With Heart Brand Strategy Workbook. Others feel unsure about what is clear and what may still be missing.

Each experience begins by understanding where you are now. The amount of clarity work needed will depend on your starting point and the experience you choose.