I Need Brand Clarity
We begin by clarifying the heart and soul of your business, the people you serve, and how you communicate.
From Clarity to Aligned Marketing
Move your marketing forward with clarity, intention, and confidence.
Clear messaging. A focused marketing strategy. A plan you can put into action.
You’ll know what to say, where to focus, and what to do next. With expert guidance, you’ll put your plan into action, understand what is working, and make informed adjustments, helping you build greater visibility, trust, and stronger connections with the people you serve.
Instead of second-guessing your marketing, you’ll move it forward with clarity, intention, and confidence.
A 12-session, do-it-with-you guided marketing experience that meets you where you are, whether you need brand clarity or already have a clear foundation in place.
Through The With Heart Approach™, we assess and strengthen the heart and soul of your business, your messaging, and your understanding of the people you serve. We turn that clarity into a focused marketing strategy and plan, with expert guidance as the plan comes to life through action, measurement, and adjustment.
The heart-centered brand marketing framework we will work through together. It provides a connected path from brand clarity and messaging through marketing strategy, action, measurement, and adjustment.
Get rooted in the heart and soul of your brand.
Reveal your brand through clear expression and communication.
Turn your clarity into a focused marketing strategy and plan.
Bring your plan to life through action, measurement, and adjustment.
There are three ways to begin The With Heart Experience. You do not need to start over or determine your starting point alone. Together, we identify what is already clear, what is complete, and what still needs attention.
We begin by clarifying the heart and soul of your business, the people you serve, and how you communicate.
We audit your existing foundation and materials, confirm what is clear, and strengthen anything essential before moving into marketing strategy.
We review and refine The With Heart Brand Strategy you created through the workbook before moving into marketing strategy.
No matter where you begin, you receive the complete 12-session experience. Your starting point simply determines how we use the first part of our work together.
Every starting point leads to a complete With Heart Brand Strategy, either created or refined through the experience.
A focused, usable foundation that brings together clarity at the heart and soul of your brand, a deeper understanding of the people you serve, competitive context, positioning, brand personality, tone of voice, and key messaging pillars.
Clear marketing goals, an understanding of the challenges making those goals harder to reach, and strategic direction around where to focus and why.
Clarity around where to show up, what to communicate, and how your messaging can come to life across your selected channels.
Prioritized one-time marketing actions and an ongoing cadence shaped around your time, capacity, and resources.
Clear measures connected to your goals so you can understand what is working, what needs more time, and what to adjust.
Talie develops and organizes the strategic work, prepares informed recommendations, guides important decisions, and supports you as the plan is put into action, measured, and adjusted.
A complete experience with decisions, recommendations, and the starting point personalized to each client.
Clarify or confirm the brand foundation, people served, differentiation, personality, voice, and messaging.
Build the focused marketing strategy, channel and content direction, action plan, and marketing cadence.
Put the plan into action, measure what is working, learn, and make informed adjustments.
12 private sessions and the complete experience, with sessions spaced over approximately six months.
12 private sessions and the complete experience delivered over approximately four months. Available for qualified clients depending on their starting point, readiness, and Talie’s calendar capacity.
Sessions 1 and 2 are two weeks apart, Sessions 2–6 happen weekly, and Sessions 7–12 happen every two weeks.
Throughout the experience, clients have Talie Knutson’s guidance and the benefit of 17 years of marketing leadership at global companies, helping them make decisions, stay focused, and adjust as they go.
After the consultation, Talie will personally send an invoice and payment link to clients who decide to enroll.