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Brand Marketing with Heart and Soul

From Brand Clarity to Marketing Execution.

The With Heart Approach™ has always been about bringing clarity to a brand first. The work that comes next, creative, website, advertising, and growth, is where that clarity gets put to use.

With Heart Marketing now works with a curated team of creative, advertising, and web partners to deliver the full picture of brand marketing. Led by Talie, rooted in the strategy.

Marketing Was Always the Next Step.

For the past 15+ years, Talie has led brand and marketing work for companies like Disney, Princess Cruises, MTV, and Jada Toys. Founders and leaders often asked the same question: "We love the strategy. Can you run it too?"

That answer has changed. With Heart Marketing now works with a curated team of trusted creative, advertising, and web partners, all led by Talie. Strategy, messaging, and execution finally sit in the same place.

The Brand Marketing Audit

Not sure where to start? The Brand Marketing Audit is a heart-centered diagnostic that looks at the whole picture and gives you a clear, prioritized path forward.

Start Here

A Complete Look, From the Inside Out

For businesses who know something's off, but can't quite name it.

Before investing in a rebrand, a new website, or a paid push, you get a clear look at what's working, what's in the way, and what to do next. The audit combines Talie's brand and messaging expertise with a deep backend SEO and technical review. You see both sides of your brand at once.

Brand & Messaging

  • Brand clarity assessment. Are you clear on who you are?
  • Voice, tone, and messaging review across site and socials
  • Positioning and audience alignment
  • Visual identity consistency
  • Content and story review

Technical & SEO

  • Website performance and load-time audit
  • On-page SEO: titles, meta, headers, schema
  • Search Console review: what you actually rank for
  • Backend health and technical recommendations
  • Prioritized technical roadmap

You walk away with a written audit report, a prioritized action plan, and a 60-minute walk-through with Talie. Even if you go elsewhere to do the work, you leave with the map.

What a Brand Actually Needs.

Each piece can stand alone. Together, they cover everything a brand needs, from first clarity to ongoing growth.

01 · Foundation

Brand Strategy

The foundation. The With Heart Approach™ guides you through Root and Reveal, the clarity work that defines who you are, what you stand for, and the voice that tells the story.

Led by Talie

02 · Story

Creative Execution

Content, copy, email, social, and campaign creative. Written and produced in the voice defined by the strategy. Delivered by a trusted creative partner team that works as part of With Heart Marketing.

Led by Talie · Delivered by creative partners

03 · Reach

Digital Advertising

Meta advertising, funnel design, and performance optimization. Built on the brand strategy so the spend serves the story, not the other way around. Run through a trusted digital partner with full reporting and ownership.

Led by Talie · Delivered by advertising partner

04 · Foundation

Website & Backend SEO

Websites that load fast and read cleanly. Plus backend SEO audits, Search Console analysis, and the technical work that makes your brand findable and legible to search engines.

Led by Talie · Delivered by development partner

05 · Leadership

Fractional Marketing Leadership

Talie as the executive in the seat. She sets the direction, runs the team, and keeps every piece connected to the brand strategy at the center.

Led by Talie

You don't have to take it all at once. The audit tells us where to start, whether that's one piece, a phase, or the whole thing.

The With Heart Approach, Phase by Phase.

The With Heart Approach™ is the framework behind every piece of the work. Strategy or creative or advertising, the phases are the same.

01
Root

Get Clear

Foundational brand clarity. Who you are, why you exist, what you stand for, and who you are here to serve.

02
Reveal

Define Voice

Shape the voice, personality, and core messaging that let the brand speak for itself.

03
Rise

Show Up

Bring the brand into the world. Website, creative, content, campaigns, and advertising that align with who you are.

04
Radiate

Grow With Intention

Ongoing leadership, measurement, and refinement. The brand keeps growing without losing itself.

Three Ways to Start.

Every engagement begins with a complimentary conversation. Scope, pricing, and the right path are shaped together on that call, based on where the brand is today.

The Brand Marketing Audit

Diagnostic · Entry Point

A clear look at the full brand and marketing operation. You walk away knowing what to build, refine, or let go of next.

  • Brand and messaging review
  • Website and backend SEO audit
  • Written report and roadmap
  • 60-minute walk-through
Start With an Audit

Ongoing Partnership

Fractional Leadership

Talie as your fractional marketing leader. Monthly strategy and monthly execution, with one team behind all of it.

  • Executive marketing leadership
  • Creative, advertising, and web execution
  • Monthly strategy and reporting
  • One point of contact: Talie
Explore a Partnership

Investment levels are shared on the complimentary conversation, after we understand what you actually need. Heart-centered work starts with listening, not a price sheet.

The Executive in the Seat.

Talie Knutson has spent more than 15 years leading brand and marketing work for Disney, Princess Cruises, MTV, and Jada Toys. The #1 selling DVD and Blu-ray of 2017 on the Disney Moana release. 234% engagement growth at Princess Cruises. 166% ROI on the Jada BeKind launch at Walmart in its first six months.

The résumé matters less than the method. Every piece of work begins with brand clarity. Strategy comes first, execution follows. With a curated team of trusted partners behind her, Talie runs the whole operation the same way she always has, brand first.

About the team: Creative, advertising, and web partners work as part of With Heart Marketing. You work directly with Talie. Talie runs the team. The brand stays at the center.

15+ Years Enterprise Disney · MTV · Princess Cruises Based in Santa Clarita
Talie Knutson, Brand Marketing Consultant and Founder of With Heart Marketing

Common Questions About Brand Marketing

The questions founders and leaders ask most when they're considering moving from brand strategy into full brand marketing.

Brand strategy is the foundation. Who you are, what you stand for, who you serve, and how you show up. Brand marketing is what happens when that strategy gets put to work: messaging, creative, website, advertising, and growth. The With Heart Approach™ now covers both. Strategy leads, marketing executes.

No. Most businesses begin with the Brand Marketing Audit or a specific Project Engagement. The audit tells us where you actually are, and we shape the right next step together, whether that is a single piece of work, a phased build, or an ongoing partnership.

If your brand strategy is clear and current, we can build directly on it. Many clients come in with parts of a strategy in place. We refine, align, and move into execution. If something foundational is missing, the audit will surface it.

A curated group of trusted creative, advertising, and web partners that work as part of With Heart Marketing. You work with Talie directly. Talie leads the team. The team never fronts for Talie. Talie leads, they deliver. You get one point of contact and one clear brand vision behind the work.

Both. The audit fits any size. Project engagements are scoped to the need. Ongoing fractional leadership fits businesses that want executive marketing leadership without hiring a full-time CMO. Talie has worked with global enterprise and with small founder-led businesses, and the same approach works for both.

The complimentary conversation happens first. From there, audits typically run 2 to 3 weeks, project engagements are shaped to scope, and ongoing partnerships begin after an alignment period. Nothing is rushed. We only move forward when the fit is clear.

Ready to Build Your Brand With Heart?

Book a complimentary 30-minute conversation. Walk through where your brand is today, where you want to take it next, and whether full-service brand marketing is the right fit.

Book a Complimentary Conversation